Telling the story of your brand one podcast at a time
We believe every brand has a story to tell and there’s no better way to tell this story and truly connect with your customers than a professional, broadcast-quality podcast.
From finding inspiring guests to providing a professional podcast show host, we have it covered. So, sit back and relax whilst we harness the power of podcasting to help you engage, influence and inspire.
INTRODUCTING THE PODCASTERISTS
We make it easy to tell your story
There’s no doubt about it; podcasts offer businesses a whole host of benefits. They have the power to entertain, delight and inspire and help create deeper emotional connections with your business or organisation.
You probably already know about the business benefits of a podcast, but there’s a lot to figure out and it’s difficult to know where to begin. What will be the theme? Who’s going to be the show host? How do you find guests? Who will edit and produce it? How do you get it out to your audience?
Don’t worry, we’ve got it covered. The Podcasterists handle everything from editorial expertise and coordinating the guests to mastering and uploading the finished podcast.
How to make a podcast that sounds amazing
We talk to experienced film, sound and podcast producer Stu Rolls. We ask Stu about how to achieve great sounding audio and why that’s so important for the listener experience.
We give your podcast a host and your brand a voice
Having a great host is the key to building a podcast that people enjoy and engage with. However, for many businesses finding the right podcast host can be hard.
We found a very simple way to solve this problem – we provide you with a host. The host will lead the show and provide a voice for your brand and provide personality to your podcast.
We help you choose the right host for your podcast. Whether you opt for our in-house host Chris or are looking for a specific profile, we find the perfect voice for you.
We take the podcast to you
No-one wants to trek across the city to a podcast studio. We use streaming technology to bring the podcast right to your door.
We’ve mastered the art of creating amazing sound quality wherever you are. So, whether you’d like to record in a coffee shop, a quiet corner of the office or from the other side of the world, we’re here to make podcasting easier for you.
We take care of everything from checking your audio to getting you ready to record. We make recording a great podcast easy and stress-free no matter where you are.
Whether you are just looking for podcast editing or an end-to-end VIP service for your brand, we have created 3 packages to suit your requirements:
Edit & Process
Producing a podcast yourself and want to achieve that broadcast quality sound with expert editing and mixing? This is the package for you.
We work with you to launch your podcast and provide the strategy, thinking and know-how to ensure you avoid any common pitfalls and produces a podcast that sounds amazing and connects with your listeners.
Our premium package is for brands who want a full end-to-end bespoke service. We handle everything for you with a dedicated team that creates a superior podcast experience for your audience.
We can also create fully customised packages based on your individual requirements.
|Features||Edit & Process||Essentials||Premium|
|Podcast strategy and planning||•||•|
|Branding and design||•||•|
|The Podcasterists show host||•||•|
|Custom show host||•|
|Guest sourcing and management||•|
|Guest research and script writing||•|
|Remote recording option||•||•||•|
|Studio recording option||•|
|Pre-record audio check||•||•|
|Podcast session producer||•|
|Postproduction (edit, master and mix)||•||•||•|
|Upload to hosting||•||•||•|
|Platform distribution and management||•||•||•|
|Full episode transcript||•||•|
|Social ready edits||•|
|Analytics and listener data||•||•|
How it works
Creating a compelling podcast is all about getting the formula right. It starts with a great storyteller who can tease out the story of your company. Unlike other types of social content, podcasts are generally long-form (around 30 minutes). This make is the ideal medium to explore and communicate your company’s purpose, culture and values.
This allows you to connect on a far deeper level with your audience than with a tweet or Instagram post and doesn’t have the challenges inherent with creating video.
Before each show, we do pre-production. This is all about getting to know the guests. Finding out about their background, experiences and what makes them tick.
We’ll conduct an intro call to prepare them for the recording, answer any questions and discuss the theme of the show. This ensures the podcast flows perfectly and sounds natural to the listener.
We’ll also do a quick test run to make sure all the techie stuff is in order and the audio sounds great (no distracting background sounds or unflattering acoustics).
We use the latest equipment to ensure your audio always comes through crisp and clear, no matter where you are in the world.
Our show host will take the lead with a conversational tone to intrigue your customers and put your guests at ease. They pose interesting and thought-provoking questions to get the most out of your guests and keep your customers engaged and entertained the whole way through.
Our professional audio engineering and mixing is the icing on the cake. This final step is about smoothing out any rough edges and polishing to ensure your finished audio sounds as premium and high-end as possible.
Once we’ve got the final version, we’ll fire it across to you so you can have a quick listen before it goes live. If you need a couple of quick changes we can do that in a final edit.
The beauty of podcasts is their versatility. We’ll give you access to all your branded audio files, so you can use them anytime you like for social media, email marketing or for your blog. We’ll even upload your finished podcast for you so you don’t need to worry about its visibility.
We’ve taken the stress out of creating valuable and varied content consistently. We’re just going to do the work for you.
Our experienced and dedicated team will leave you with high-end, branded content that you can be proud of. Content that will show your customers that you’re a company that they can trust; a company worth listening to.
No more linking to other’s articles or struggling with creating they type of social content that moves the needle.
Having a repository of high-end branded content tells people that you are a voice with authority. A voice that is definitely worth listening to.
Fuel your social media and SEO by telling your story
Being active on social media is key for businesses and organisations of all sizes. But creating high-end content day after day is a challenge.
Creating a podcast gives you social-ready content at your fingertips, just by telling your company’s story. The best part is, it’s all your content.
Many businesses don’t see the success they’d hoped for on social because they forget one thing. Social media is where people go to enjoy themselves, not to be sold to. To be successful on social you need to create content that is genuinely entertaining and engaging.
By getting The Podcasterists team to produce your podcast, not only do you get a compelling way to tell your story, you also get engaging content that can be repurposed across all your social channels. Not to mention the fact that by creating a transcript you effortlessly create SEO-boosting text for your blog too.
Build a connection with your customers and attract the best talent
As consumers and talent become more discerning and informed, communicating your purpose, your reason for existing, is increasingly important. Purpose is about your values, what you stand for and defines how consumers experience your business.
The challenge for businesses is how to communicate this purpose in a way that feels personal, authentic and real. We believe podcasts are the ideal way of doing this.
The human voice has the ability to create emotional connections with listeners. When combined with artful storytelling, podcasting offers businesses a powerful way to authentically communicate purpose.
Giving people the feeling that ‘your values are my values’ can be a game changer when it comes to finding new customers and attracting the brightest talent .
We formed The Podcasterists as we saw a growing need for businesses and organisations to tell their story. We realised the potential podcasts have to build connections and communicate the culture, people and values on which businesses are built. For us, podcasting is a natural way to tell your story.
Not only are podcasts the perfect vehicle for storytelling, they’re also incredibly versatile and and can be used across multiple social media and marketing channels. No more sending lacklustre email newsletters to your clients, no more worrying about creating SEO-friendly blog posts, no more head-scratching when it comes to creating social content – a podcast solves all your problems in one.
PODCASTER & LEAD SHOW HOST
Chris began his career in marketing where he built a successful communications and branding agency. He then spent a number of years as the General Manager of a Private Members’ club in London’s Mayfair.
Latterly he founded a highly successful boutique talent agency that was successfully exited in 2019.
Chris’ own podcast Oven-Ready HR is considered one of the top workplace podcasts in the UK.
As co-founder of The Podcasterists, Chris brings a wealth of commercial insight, a deep curiosity for all things business and a genuine desire to help organisations tell their untold stories.
DIGITAL CONTENT SPECIALIST
Drew is a marketing professional and digital content specialist. He started his career in marketing helping leading advertising agencies produce digital campaigns for global brands.
In 2013 Drew co-founded Sociably, an influencer marketing agency. From humble beginnings, the agency grew to create influencer marketing campaigns for some of the biggest names in the luxury industry.
As co-founder of The Podcasterists, Drew brings a deep knowledge of digital and social media, a passion for creating content and a network of some of the best creative talent in the digital industry.
To quickly establish a presence and to build a loyal and engaged listenership, we recommend production of two episodes a month. Some show produce more frequently and others less but twice a month is what we recommend.
No. We supply broadcast quality condenser mics to every guest ensuring quality recording every time.
We recommend that your organisation’s purpose is the best place to start. It’s not about telling people what you do, it’s about telling them why you do it.
By purpose we mean the reason for a business to exist that goes beyond just making profit. It asks questions about how the business benefits society and respects and inspires people.
It’s in this rich vein of purpose that we uncover the hidden stories that will engage and entertain your listeners and create deeper connections with your customers.
We do. We take care of all of the briefing, scheduling and liaising so you don’t have to. It’s part of the service.
Yes you can but in our experience, you need to build consistency from your very first episode. Firstly, not everyone is comfortable being the voice behind the mic, secondly interviewing is a skill, and thirdly what happens when the person you’ve chosen leaves the organisation? We recommend it’s best to work with a dedicated and professional host.
We recommend a focus on quality not quantity. If you could book a meeting room and talk to 100 potential customers twice a month uninterrupted for 30 mins, you would make the effort and turn up right? This is what you get with podcasting and without the travel or hassle.
Yes, all the statistics we provide comply with IAB Podcast Measurement Technical Guidelines 2.0
Easy. Many of our clients integrate their show with other social media they have and we recommend you do. For example, we produce audiograms (snippets of the recording) designed for LinkedIn, Instagram, Twitter and Facebook.
Chris and Drew understand what it takes to launch a successful podcast. We’ve done it ourselves and we understand what’s required to make a memorable and popular show. We’ve made the mistakes and learnt from them, so you don’t need to. We’re also passionate about storytelling and believe every organisation has a story to tell and we help them tell it.
Our remote podcasting keeps your carbon footprint small
We all know that reducing our carbon footprint and promoting sustainability are important.
It’s important both to businesses and consumers. According to a 2020 Capgemini report 52% of consumers say they share “an emotional connection with products or organizations that they perceive as sustainable”. 66% of consumers from the UK agree to “feeling happy when buying sustainable products”.
Remote podcasting isn’t just convenient for evolving workspaces, it also has a small carbon footprint. By removing the need to travel and keeping our team lean we reduce the impact we have on the environment.
By making sure we’re doing our bit, we can help you with yours too.
All the latest podcast marketing, digital content and brand storytelling tips and news in our monthly newsletter.
Just imagine the excitement of receiving a fresh newsletter in your inbox from The Podcasterists every month.